Shopify Forms lets you easily add an email capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information when you want with page targeting and timed triggers. Quickly add your brand colors and logo to a form. Customize messaging, discounts, and more. Shop users can even save discounts you offer for later. Focus on high-intent customers by enabling a user-initiated teaser option. Analyze performance metrics to learn and improve.